With the more frequent use of smartphones and tablet PCs for multimedia recording and playback, there are increasing demands on the read and write speeds of dedicated memory cards. This Premier series memory card implements the latest SDA 3.0 specification UHS-I (Ultra High Speed 1, in compliance with SD 2.0 Class 10 speed), and comes with an entry-level price for consumers who want a dedicated card for their smartphone or tablet PC. Premier microSDHC/SDXC UHS-I Class 10 U1 memory cards have higher capacity, but without a higher price, and provide consumers with the faster read speeds of UHS-I specification at the price of a Class 10 card. Sequential reads are up to 50 MB/second, and write speeds reach the UHS-I speed class 1 specification. They are remarkably suitable for users who enjoy high definition photography and video recording. Running multiple applications simultaneously causes no loss in read/write speed.