50UR781C

4K UHD, Incredibly experience in ultra high resolution

LG UHD TVs are sure to exceed your expectations. Be amazed by realistic images and vivid colors in a quality four times higher than Full HD.

ThinQ AI, think you know everything? Think again.

LG ThinQ was created to maximize your TV viewing experience. Choose your favorite voice assistant and control your TV with your voice with an all-new home screen for greater convenience and control.

Modern design

Add UHD to your surroundings. A thin screen and a narrow edge is a combination that will give any interior an original character.

HGiG, Play like a master

HGiG (HDR Gaming Interest Group) recognizes your TV's performance and picture quality, then tunes HDR graphics to ensure the highest quality HDR gaming experience.

Thrilling sports experiences

Feel like you're in the stadium. Bluetooth Surround Ready technology allows you to feel like you are on the sideline of the pitch during the game. The sports alarm function will keep you updated about the results of your favorite teams.

Invite the cinema to your place

Vivid colors and extraordinary details thanks to active HDR provide a more immersive viewing experience. Enjoy your favorite movies in their original quality with multiple HDR formats, including HDR10 and HLG.